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Creative Business 101: 5 Toxic Myths About Creativity

When you think of artists, or writers, or musicians, what is the first thing that pops into your head? One of the greats? Or some reclusive weirdo who seems perpetually at odds with “the real world?”

Creativity is often viewed as a mysterious thing. Something some people have it and others don’t. It can drive people to do incredible things. Or it can drive a person mad.

These dichotomous images of blazing success and blistering failure are burned into our cultural retinas. Often when we feel blocked in our creativity it is because we have internalized society’s ideas about what creativity is, where it comes from, and who is allowed to be creative.

What if it’s all a lie?

What if all our notions about creativity are wrong? Where does that leave us creative people?

Let’s take a look at 5 of the most toxic myths about creativity that could be standing between you and success.

#5 “She’s so talented!”

We all know people who are better than us at something. Maybe it’s math homework, maybe it’s painting, maybe it’s public speaking. It is tempting to believe that they are simply talented in a way that we can never be. In fact, having to work at something can feel discouraging.

But the fact is, talent has very little to do with skill. Sure, some people have a natural inclination towards some things more than others. While that might give them an initial boost, what really makes people “talented” is good old-fashioned hard work. No one gets good at something without trying, failing, and trying again. What separates average people from the talented ones is this: Talented people work harder.

#4 “You must suffer for your art.”

This myth is particularly toxic because it validates a lot of negative behaviours and mindsets that we really should work to fix. The very parts of our brains that help us to be creative–asking why and what if, deconstructing ideas and analyzing them, thinking differently from other people–can leave us feeling overwhelmed, isolated, and alienated from society.

Instead of seeking help when this happens, creative people often choose to numb themselves through substance abuse and self-harm. Depression and anxiety are common in creative people.

There is an idea out there that truly powerful works of art come from a place of great pain and suffering. While it is true that creativity can provide catharsis for past trauma, you do not have to suffer in order to be creative.

Treating your depression, anxiety, or substance abuse will not block your creativity. In fact, getting help for your mental health will more likely unleash a wave of ideas and inspiration that you can draw from for years to come!

#3 “He’s a starving artist.”

This is a big one. The starving artist myth allows people to take advantage of you and your creativity. It is the myth that makes it okay for people to suggest you work for free “for the exposure.” It is the myth that causes you to undervalue your own work.

See, we have this idea that you can’t make money as a creator. Writers, artists, musicians, crafts people… we just do it for the love of creating. We don’t actually expect to make a living at it, do we? That would be crazy.

Well, call me crazy, but I like to eat. I like to have a roof over my head. I like to be able to buy new shoes for my kids when they outgrow their old ones. And just because I’m a writer doesn’t mean I should have to work another job in order to do those things.

Creativity is a highly sought after commodity in the world. We need creative people to design our websites, to write ad copy, to entertain us with music and stories, to decorate our spaces. Your skills are valuable. The world wants and needs your skills. So whatever you do, don’t undercut your earnings by devaluing your own work.

#2 “Wow! What an original idea!”

Creative people often get blocked by this need to “be original.” We try so hard to be different from everyone else that we run out of ideas entirely. Why? Because original ideas do not exist. Like perfectionism, the quest for originality is a wild goose chase. Quit while you’re ahead.

I talked about this in my post “But I have Nothing to Say!” and Other Lies. You do not have to have a completely new idea in order for your work to be worthy of an audience. The way you approach a familiar idea is what makes your work interesting and unique. Your “you-ness” is the real product here. That is what you do that no one else can do.

#1 “She’s a bit of a loner.”

Are creative people introverts or extroverts? Most people would answer introverts. But they would be wrong. The truth is, creative people can be introverted or extroverted or anywhere in between. The idea that creativity is some kind of mad genius magic that only works in total isolation is about as crazy as it gets.

Even if creative people prefer to do their actual work in solitude (which not all of us do!) we cannot create in a void. We are all inspired by the works of other people. Successful creatives have a strong network of other creative people to bounce ideas off of, share with, and get feedback from. If you’re an extrovert, these connections might happen in galleries and coffee shops and other public places. Introverts might prefer online groups and the intimacy of small critique circles. The important thing is that we share our work with others.

Conclusion

So there you have it. Anyone can be creative. You don’t have to have an innate talent, you don’t have to be depressed and miserable, you don’t have to be perpetually broke, you don’t have to have a “new” idea, and you don’t have to work alone.

Can you think of any other myths about creative people that might be getting in the way of your creativity?

If you are still feeling creatively stifled and don’t know where to turn next, check out my post on Imposter Syndrome.

Let me know what you think in the comments!

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